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Kawaii – Translations of kawaii can include adorable, precious, lovable, or innocent.
-Wikipedia

The word “kawaii” is a Japanese term for “cuteness” that the culture has embraced in almost all aspects of social life. Kawaii translations of every day objects are prevalent throughout the society making otherwise mundane items approachable, lovable and more tolerable. Cute is everywhere and it makes everything in life a little easier to bear.

I found something cute, what do I do?

Send it in here! Or email it to musthavecute@gmail.com. The cutest of the cute and anything else we find fitting ends up on the home page.

Why didn’t my super cute submission make it to the main page?

Sometimes things don’t always translate in the world of cute, so don’t give up! Please pour those great finds into the submit cute link.

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Meet Jessica Okui:

You could call me a connoisseur of kawaii (cute). I love just about all things Japanese, the food, crafts, toys, etc. In my spare time you can find me tracking down the latest craft books from Japan or searching for new items for my Re-ment collection.

I’ve been blogging for four years now on Zakka Life where I share craft projects, many inspired by the Japanese culture.