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DISCLAIMER: Must Have Cute would like to inform everyone that we do NOT review items, and we are NOT paid to promote items.

Kawaii – Translations of kawaii can include adorable, precious, lovable, or innocent.
-Wikipedia

The word “kawaii” is a Japanese term for “cuteness” that the culture has embraced in almost all aspects of social life. Kawaii translations of every day objects are prevelant throughout the society making otherwise mundane items approachable, loveable and more tolerable. The use of kawaii has become common enough that it is being adopted by other countries all over the world, and rightly so! Cute is everywhere and it makes everything in life a little easier to bear.

FAQ

What’s this kawaii thing all about?

Anytime you see something with a face on it that shouldn’t have a face, it’s probably kawaii.
Anytime you see something with rainbows all over it that probably shouldn’t have rainbows all over it, it’s probably kawaii.
Anytime you see something transformed from a serious piece of equipment into something adorable, curvy and cute, it’s probably kawaii.

Where does this stuff come from?

Most of the items on our site are submitted by you, the reader. We love it! Keep sending things in! Please include links to the items you submit so that we can point others in the right direction.

I found something cute, what do I do?

Send it in here! Or email it to musthavecute@gmail.com. The cutest of the cute and anything else we find fitting ends up on our voting page where the Cute community gleefully decides which ones are kawaii enough to make it to the home page. Let your cute flag fly!

Why didn’t my super cute submission make it to the main page?

Sometimes things don’t always translate in the world of cute, so don’t give up! Please pour those great finds into the submit cute link. The more you submit cute, the more likely you will see your super cute kawaii on the voting page.

When your submission does make it to the voting page, invite your friends to vote on it! The more people that like your cute, the more likely it will be featured on our front page.

How come that item doesn’t give credit to the proper site?

Most of our cuties come from our readers who don’t always remember to give us links to the cute things they send to us. This is where we sometimes need your help to find the sources of said cuteness. We don’t want to steal anyone’s thunder, that’s not cute at all.